
After reading the book "Tipping Point", I made myself a summery of what I learned from the book.
1. Tipping point is part of the umbrella science of epidemiology, of how a virus spread such as epidemics of cholera or TB. Instead of hard medical science, it's part of a soft science such as psychology.
2. Smoking, a viral video, HIV, fashion I believe is a complicated science. There are many variables to consider, not adding the hidden variables.
3. The spread of smoking is like the spread of a viral video. You just need to know the variables involved. So if you are in the business of marketing, a viral video will be a good platform for spreading your ad. But how many viral videos succeed? The reason why viral ideas don't spread can be attributed some hidden variables.
4. Tipping point or a spread of idea will always be a part of civilization. We've seen the spread of smoking epidemics. Here's I believe are the things that the book didn't mentioned the spread of Columbine style shooting. It was followed by Virginia Tech. How many more are coming?